How to Become a Digital Marketing Manager
The most important thing you need to know about digital marketing is that it’s not a fad. It’s not going away soon. It will help if you get started, so your job is not automated by machine learning. The field of digital marketing is rapidly growing and evolving with the development and implementation of new technology and techniques every day. According to our Trends Report, Digital Marketing Jobs are expected to rise by 35% by 2024.
Digital marketing is a profession that requires you to have an eye for design and good communication skills. You should also be able to think on your feet and work with a team of people in order to deliver results. If you’re interested in becoming a digital marketing manager, stay with us as we will journey you through becoming a digital marketer, job requirements of a digital marketer, digital marketing career outlook and lots more.
What is Digital marketing?
Digital marketing may be discussed from two different perspectives: as a career and as a tool for businesses. Digital marketing, as a business tool, is a marketing strategy that communicates the brand message to target customers via digital channels like the internet, mobile devices, social media, and other new media. It comprises practices like content marketing, social media marketing, and search engine optimization.
On the other side, digital marketing is a career that mixes more modern Internet-based strategies with classic marketing components like branding and advertising. The main goal of digital marketing is to establish a relationship with the consumer by creating online communities and giving them useful information.
Digital marketers provide interesting, educational, and beneficial material for websites and social media platforms that appeals to target audiences. To raise brand exposure, they utilize platforms like email, social media, display ads, search engine optimization (SEO), content marketing, mobile marketing, and online analytics.
Although they can also work from home or as freelancers remotely, digital marketer managers typically operate in an office setting at large corporations. When working on activities connected to digital marketing, they frequently choose business casual dress.
Job Description of a digital marketing position
Working as a digital marketing Manager comes with a lot of responsibility as well as it comes with its rewards. Here are some of the duties of a digital marketing manager?
- Plan and carry out all digital marketing initiatives, including as SEO/SEM, email, social media, and display ad campaigns.
- Create, develop, and keep up our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Analyze patterns and insights, then adjust spending and output based on the insights.
- Plan innovative and imaginative growth methods
- Design for, carry out, and evaluate experiments and conversion tests.
- Create landing pages and improve user experience by working with internal teams.
- Utilize your strong analytical skills to assess the entire customer experience across all channels and points of contact.
- Optimize user funnels and implement conversion points.
- Work together with vendors and other entities.
- Analyze cutting-edge technologies. Where appropriate, demonstrate thought leadership and a unique viewpoint for adoption.
Job Outlook For Career in digital marketing
Professionals in digital marketing have a somewhat better career outlook than those in the average profession. The Bureau of Labor Statistics projects that by 2026, there will be a 10% growth in demand for jobs in the marketing industry as a whole. This growth is greater than what is normal across all professions.
The median wage and rate of growth, however, differ by industry, area, and occupation. with an annual median salary of $65,810. Employers are particularly in need of qualified marketing analytics specialists, mobile marketers, content marketers, and social media marketers, according to the Online Marketing Institute. Internet and website marketing, search engine marketing, and social media marketing and engagement account for the majority of the demand for marketing experts.
What does a digital markeing managers do?
You should be able to lead integrated digital marketing campaigns from concept to execution and have a firm understanding of contemporary marketing technologies and techniques if you want to be regarded as an accomplished digital marketing manager. To implement campaigns on schedule and under budget, digital marketing managers will collaborate with the marketing team, supporting teams (such programmers), and vendors.
It’s also crucial to be familiar with several typical subfields of digital marketing in order to fully understand what it is:
- Affiliate Marketing
- Content Marketing
- Digital Public Relations (PR)
- Email Marketing
- Inbound Marketing
- Marketing Automation
- Pay Per Click (PPC)/Paid Search Marketing
- Social Media Marketing
- Sponsored Content
- Search Engine Optimization (SEO)
Key skills for a digital Marketing
Here are some of the key requirements and skill to be an effective digital marketing manager.
- BS/MS in marketing or a closely related discipline
- working knowledge in digital marketing.
- Experience running and managing display advertising, email, social media, marketing databases, and/or SEO/SEM campaigns.
- Highly imaginative with expertise in developing digital campaigns that engage, educate, and inspire.
- knowledge of user funnels and landing page optimization.
- knowledge of multivariate and A/B tests.
- strong familiarity with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- practical experience with ad serving tools (e.g., DART, Atlas).
- knowledge on how to build up and improve Google Adwords campaigns.
- powerful analytical abilities and a data-driven mindset
- knowledgeable with the most recent trends and ideal techniques for online marketing and measurement
How to Become a Digital Marketer
A career in digital marketing may lead to employment with a marketing firm, a position in a company’s marketing division, consultancy, or freelancing. To become a (digital) marketing manager, you may need a bachelor’s degree, which is normally necessary for marketing employment. These degrees address topics including marketing, market analysis, sales, consumer behavior, and technology and communication techniques. They might also touch on subjects like photography, art history, and visual arts.
A number of years of work experience in marketing or sales-related positions, such as sales representative, public relations specialist, or buyers and purchasing agent, may also be required on the path to becoming a marketing manager. Here are some things to do in order to become a digital marketer.
step 1: Acquire a bachelor degree
A bachelor’s degree in marketing, advertising, communication or journalism may help lay the foundation that you will need to succeed as a digital marketer. Although you could take classes in specialized areas of digital marketing, a bachelor’s degree in marketing or a closely related field allows you to enroll in a structured program that aids in teaching you the basics of the profession or enables you to identify a specialty.
Step 2: Learn essential digital marketing skills.
There is more to digital marketing than just putting together text and images to drive traffic and sales. Digital marketers may want to have a variety of skills in order to allow their clients to make informed decisions and create marketing campaigns with the highest likelihood of converting consumers to customers. No matter your area of digital marketing, it is important to continuously learn. Here are commons skills for digital marketer.
- Data Analytical Skills
- Content Writing
- Communication Skills
Step 3: Consider digital marketing certifications, boot camps, and short courses.
On your journey to becoming a digital marketer, you might think about enrolling in a bootcamp for digital marketing or finishing a course in the subject. Bootcamps are often fast-paced and cover a lot of material in a short period of time. Digital marketing bootcamps, in this situation, normally place a strong emphasis on specialized knowledge particular to that field. These boot camps attempt to extensively study a specific topic or element rather than covering a broad range. Additionally, they could have experiential and hands-on elements that provide you the chance to learn while gaining practical knowledge.
Step 4: Get your first entry-level digital marketing job.
In the field of digital marketing, entry-level employees may be qualified for a variety of positions. Setting yourself apart from the competition when looking for your first job in digital marketing is crucial. This could be achieved through finishing a bootcamp or internship, or by learning new, valuable skills. You might also think about providing your services without charge in exchange for recommendations and to establish a solid track record. After that, you can use this as a portfolio to show off your accomplishments in managing specific digital marketing projects.
Step 5: Earn a master’s degree in digital marketing.
The field of digital marketing does not necessarily require a master’s degree, but it may be helpful. They frequently cover topics like sales and the psychology of marketing that are covered in regular marketing master’s degrees. Moreover, master’s degrees in digital marketing vary fairly broadly in their focus.
Related professions to digital marketing
Here are some related professions to digital marketing job:
- Digital Marketing Manager.
- Content Strategist.
- Virtual Reality Developer.
- SEO and SEM Specialist.
- User Experience Designer.
- Data Analysts.
- Email Marketing Specialist.
- Internet of Things Marketing Specialist.
To become a digital marketing manager, you need to have a passion for marketing, A solid understanding of online advertising platforms like Google AdWords and Facebook Ads. You need to also know how to use software such as Adobe Photoshop or Microsoft Word. You’ll also need to be comfortable working in Google Docs and spreadsheets. However, even if you can get a degree in marketing, there is an opportunity for you to become a digital marketing manager or either switch careers. But might want to take some courses online that teach these skills before embarking on this career path.
Frequently asked questions
Why do companies hire digital marketers?
Digital marketers can help companies make more money through their websites, search engine optimization (SEO), content marketing, advertising campaigns and paid search strategies. They also help businesses engage with customers on social media channels like Facebook, Twitter and Instagram.
Why should I become a digital marketer?
The income potential for digital marketers is among the highest in the business. Digital marketers make an average of $64K annually, with an average pay of $47K, according to a recent Paysa poll. For further information, see the career section above under digital marketing.
What characterizes a successful digital marketing manager?
An effective digital marketing manager should be able to write material, post it to websites and other platforms, optimize images, and comprehend how marketing affects a company’s objectives. To show the efficacy of particular efforts, they must also deliver reliable reports on the Return on Investment of those programs.